Te first thing you notice when you look at a newspaper is the size!
Traditionally, newspapers have been divided up into tabloids and broadsheets, broadsheets being the larger, more serious papers that you have to fold to read.
The gap between tabloids and broadsheets is a wide one. They look different, they contain different news, they have a different style of writing and they aim to attract different readers. However, the competition for readers is intense, and tabloids and broadsheets may steal tricks off each other in order to win the circulation war (eg) many broadsheet newspapers in Britain run 'Fantasy Football Leagues' which originated as a tabloid tactic. Some UK broadsheets have recently started producing a tabloid edition to further confuse matters.
Here are a few of the main differences:
Tabloids
'Popular' press
Aimed at lower social groupings (C2,D & E)
Bold layout (eg colour on the masthead, very bold typeface, easy to read), with large, dramatic pictures
Shorter articles, more pictures, less 'in-depth' reporting
Puns and jokes in headlines
More focus on human interest stories, celebrity gossip
Use of gimmicks such as bingo games, free travel tickets, phone-in surveys
Broadsheets
'Quality' or 'serious' press
Aimed at higher social groupings (A,B,C1)
Plainer layout (no colour on the frontpage, smaller typeface suggests readers will make more effort to read it), and subtle, possibly smaller, pictures
Longer articles, more detailed
Serious headlines
More focus on politics, international news
Here are some examples of British newspapers:
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